As business owners and merchants can attest, accepting Visa, MasterCard credit cards and Interac debit from their customers is a necessity in today's marketplace. This definite need has produced a very competitive environment for credit/debit processing companies, and one would think with all the choices available to business owners that processors would put a priority on customer retention.
One would think...
The exact opposite is the case. Customer acquisition is far and away the focus of the industry, to an extent that it is a huge detriment to merchants. I make my living in this industry and I'm constantly made dizzy by the tactics companies employ to acquire new business, and the appalling levels of service employed to keep them!
One would think...
The exact opposite is the case. Customer acquisition is far and away the focus of the industry, to an extent that it is a huge detriment to merchants. I make my living in this industry and I'm constantly made dizzy by the tactics companies employ to acquire new business, and the appalling levels of service employed to keep them!